A keyword phrase is a combination of words that describes specific search requirements of a user. For example, personal injury attorney Los Angeles is one keyword phrase, not 4 or 5 keywords. We market keyword phrases, not keywords.

A local keyword phrase is a keyword phrase with a geographic designation. For instance, another local keyword phrase would be Chicago dui attorney whereas a national keyword would be dui attorney.

We want to make sure that you get the local keyword terms that your customers use the most. These are usually the ones with the highest monthly searches.

We also want to make sure the keyword phrases are buyer intent keywords ie those which are used more by those with the intent to purchase, as opposed to those who are just doing research.

Pricing for local keywords is very affordable and can be much more cost effective than a pay-per-click program, with higher conversions. Pricing is based on the number of searches per month and the competitiveness of the keyword phrase.

We only allocate a keyword phrase to one business at a time. Any keyword phrases that you select for your business are yours exclusively for as long as you remain a client with The Preferred Adviser. If you elect to opt out after the initial contract period, we will offer those keyword phrases to another business.